From today Australian Instagram users will no longer see the number of "likes" an Instagram post receives, in a major shakeup announced by the social media giant.
The experimental layout is identical to the standard one, with the minor distinction that you will only see the usernames of some of the people that have liked a post.
The new rules are meant to remove people's fear they will seem unpopular if they don't receive as many likes as they think they should, and it certainly seems like a step in the right direction.
Instagram is experimenting with a big change.
The company says it's trying to make the service feel less like a competition, and is hoping you'll stop trying to compete with your friends because how could she get that many likes for a picture of fruit, really??? - ahem.
Following a similar test in Canada back in May, Instagram is testing the new approach with users in Australia.
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Instagram has started hiding "likes" on its platform in Ireland and some other countries.
Not only are likes becoming less revelant, Mia says the move to hide the number of "likes" will ease the "pressure" on users when they're posting selfies and sunsets.
Users took to other social media sites to vent their anger over the outage, which began just after 8am on Thursday.
So why hide the number of likes on a platform built upon popularity and vanity?
"We want Instagram to be a place where people feel comfortable expressing themselves", said Tara Hopkins, head of public policy, EMEA at Instagram.
"We are now rolling the test out to Australia so we can learn more about how this can benefit people's experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story".