The club, relegated from the Premier League last season, caused a social media storm by unveiling a shirt with a huge sash across it with new sponsors "Paddy Power" written down it.
"Shirt sponsorship in football has gone too far". Joking that the deal came a result of the operator running out of marketing budget.
The home kit featured the Paddy Power logo prominently emblazoned in a sash-style motif across the front of the shirt, while the away version "paid tribute" to the club's 110-year history with 110 Paddy Power logos adorning the top. "So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans".
Fans had suspected the move was a hoax, but after the team wore the branded shirt in a pre-season friendly with Rochdale, the English Football Association (FA) contacted Huddersfield over concerns the deal breached its guidelines in terms of shirt sponsorship.
The kit was revealed much to the shock of Terriers fans, carrying a large diagonal sash touting the name of their sponsor across the front of the kit.
The original, subject of mass controversy, saw the bookies' logo stretch diagonally across the shirt to a satirical extent.
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"We're really happy with this kit, which is unique in modern-day football".
Huddersfield's new kit does not have a sponsor logo on it.
The shirts will be worn by the players who wore them against Rochdale.
Today's news serves as the culmination of a week in which Huddersfield and Paddy Power have drawn attention through their sponsorship agreement. Paddy Power has relinquished the space on the shirt - which it would be due as title sponsor - and is encouraging others to do the same.
Whether or not the #SaveOurShirt campaign catches on, remains to be seen but they are of course not the first in recent memory to opt for no shirt sponsorship, with Limerick GAA having no "Sporting Limerick" logo on their jerseys this year, despite the continued backing of JP McManus.