Bloomberg reports the company will reopen about a half-dozen stores before the start of the holiday season, along with an online site.
More than 700 American Toys "R" United States stores closed previous year. What are expected to be brand sponsored play-areas and showcases that consumers can try new products. Whether or not toymakers that went unpaid because of Toys "R" Us' liquidation in 2018 will be willing to work with the retailer on the consignment process is an unknown.
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Reached for comment, a spokesperson for Tru Kids Brands told Fast Company, "We aren't in a position to publicly share details on our USA strategy at this time".
The company claimed its brand power remains as Toys "R" Us and Babies" "R' Us generated over $3 billion in global retail sales in 2018 through more than 900 stores and e-commerce businesses in 30+ countries across Asia, Europe, Africa and the Middle East.
"We're definitely coming back in 2019".
At the time, analysts said the demise of Toys "R" Us in the USA would prove to be a big blow to the toy industry. CEO Isaac Larian told Bloomberg. The new stores will be smaller than Toys "R" Us' old stores and "experiential", the person added.