For a flat fee of $9.99 per order, Target is now offering same-day delivery on thousands of items. The retailer says 65,000 items on Target.com are available to be delivered the same day through its partnership with Shipt, which the company acquired in 2017. Orders must exceed $35 to qualify for same-day shipping.
In the Twin Cities, Shipt also provides same-day delivery service for such stores as CVS, Kowalski's, Hy-Vee, Petco and Liquor Boy. The eligible items are all located in a dedicated area on the chain's site. Those who use Target's loyalty card will get a 5 percent discount.
"With same-day delivery now available directly within the Target.com experience, we've made it even easier for our guests to shop at Target - while still getting the great value, curated product assortment and helpful guest service they've come to expect", Target's digital SVP Dawn Block said in a statement. And this fall, Walmart plans to begin delivering grocery orders inside homes, straight to customers' refrigerators, in a few markets.
"There is no doubt that Target and Walmart are responding to every new delivery concept introduced by Amazon", said Richard George, Professor of Food Marketing at Saint Joseph's University in a RetailWire discussion.
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The Shipt service is available at 1,500 Target stores in 47 states.
Target already offers Drive Up and Order Pickup options for consumers going to stores. According to Target, purchases may arrive as soon as an hour after placing an order online. About 23% said they planned to place more orders for same-day delivery.
Amazon, which controls about half of the e-commerce share in the U.S.m offers same-day delivery on more than 3 million items.
Meanwhile, Amazon has upgraded its free shipping option for Prime members who pay $119 a year to one-day delivery. While the same-day delivery option is now live on desktop and mobile web browsers, it will be incorporated in the mobile app before the holiday season.