Make that the busiest two days of shopping, as the e-commerce giant is looking to extend the already massive sales event to run for a full 48 hours for the first time. Plus, Amazon typically rolls out assorted deals leading to the event itself - you may just find that one thing you've been holding off on buying. Otherwise, subscription fees start at $12.99 a month or $119 a year, covering a long list of benefits across categories as diverse as shipping, video and music streaming, reading, and perhaps best of all, these exclusive deals and discounts.
Prime Day offers Amazon Prime subscribers specials on over one million products, including some great tech deals. Somehow, in less than five years, Amazon has managed to get us just invested in the Prime Day reveal as we are in seeing pictures of the royal baby for the first time. It's a cheap TV, it's also an Amazon device, sort of, and it's only available to Prime members.
Among other discounts expected are considerable markdowns on all Amazon Alexa-enabled devices, with further offers and new product launches to be revealed in the run-up to the event.
Technically it's Amazon Prime Days.
Things start at midnight PT in the U.S. and midnight BST in the United Kingdom and last until the end of Tuesday 16 July.
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As Prime Day grows larger, its importance grows as well.
Of course, all of these offers are exclusive to members of Amazon's Prime service.
Last year's Prime Day was the biggest shopping event in Amazon's history at the time, with shoppers in the USA gobbling up Amazon's own devices like the Fire TV Stick as well as the Instant Pot, the 23andMe DNA test, and the LifeStraw. On July 15, the sale will kick off in Australia with thousands of products discounted across all categories.
Prime Day 2018 was in fact so popular that the retail site was initially unable to handle the volume of traffic it was receiving, forcing Amazon to temporarily cut global visits until additional servers could be installed to handle the load.
Shoppers purchaed more than five million toys, beauty products, PCs, apparel items and kitchen products.