It appeared that the nationwide promotion backfired a year ago as huge crowds gathered at different locations in order to create a customized stuff animal.
The store that specializes in stuff-your-own toys came under fire past year after overwhelming demand on Pay-Your-Age day led to long lines, crying children and people being turned away. This prompted some stores to stop accepting customers due to safety concerns.
But despite last year's glorious disaster, Build-A-Bear isn't letting the promotion go down without a fight.
In order to participate, you must enter a sweepstakes by June 16 for the chance to win one of around 200,000 "Pay Your Age" tickets, which can be used during one of two redemption periods between June 24 and June 28. Winners will be notified by June 21, according to the website.
If you're one of the winners, you'll have from June 24 until June 28 to visit a Build-A-Bear location and use your ticket. A copy of the ticket must be presented at the time of purchase.
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The idea behind the sale is that of Build-A-Bear customers could get a bear for the cost of their age between $1 and $29.
The company says more than 200,000 Bonus Club members will be able to receive a limited ticket for the discounted stuffed bear by registering online.
But don't worry - they've made some helpful changes to make it less chaotic.
Build-A-Bear Workshop is trying to make this year's "Pay Your Age" promotion easier on customers and store locations. "Please refer to our website for info about a voucher for our Bonus Club members".