Beyond Meat that is california-based leaves sausages and burgers out of other components and pea protein.
More and more people are celebrating the 28 of May - International National Burger Day - with a big juicy slab of... plant-based protein.
"In other words, Beyond is not a startup that can sell a lot of product but make no money; it is a legitimate manufacturer that, in our view, has a clear path to bottom-line and cash flow success", he wrote. Like Beyond Meat, The Alternative Meat Co. burgers provide a meat-like flavour and texture and are a long way from the days where "meat alternatives" tasted more like cardboard substitutes.
"Localized production is expected to reduce the brand's transportation footprint, while increasing the speed in which Beyond Meat can get products to customers across Europe", the company said.
"The consumer response in Europe has been very positive and we look forward to being able to better serve those customers with locally produced products".
Beyond Meat's products are already distributed across Europe, but this will mark the first production outside of the U.S.
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'It's likely that this massive boost in foot traffic is due in large part to the fast food chain's new meatless option, ' it added.
That's compared with a 1.75 percent decline in traffic at the company's other restaurants elsewhere in the United States, said inMarket Insights, which analyzed location data of over 50 million Comscore-verified users. Even Burger King has acknowledged the appeal.
"These next generation plant-based alternatives are in position to disrupt the meat category in a similar fashion that plant-based milks disrupted dairy and energy drinks disrupted caffeinated beverages", Bank of America Merrill Lynch analyst Bryan Spillane said in a research note about Beyond Meat, which CNBC described as Impossible Foods' chief competitor.
Watch Beyond Meat trade live. JPMorgan's Goldman also highlighted that former McDonald's CEO Don Thompson sits on Beyond Meat's board and has about a 5% stake in the company.
Zack Guzman is the host of YFi PM as well as a senior writer and on-air reporter covering entrepreneurship, startups, and breaking news at Yahoo Finance.