The Bird One features a 12,800mAh (473.6 Wh) battery that offers up to 30 miles of range on a single charge. By comparison, Bird's first e-scooter could only withstand around three months of abuse in the harsh sharing environment. To address that, Bird is introducing a new, more durable scooter designed in-house. The company says Bird One owners will also have access to the Bird Hunter Network, contractors trained to locate and recover missing scooters. With direct to consumer sales of its coveted scooters, the company stands to supplement its rideshare fleets.
Bird, which already operates dockless scooters in Kansas City, along with Spin and RideKC will be part of the yearlong program, the city announced Thursday.
The first Bird One scooters should be hitting the streets of Los Angeles as you read this, with other North American cities to follow. Retail scooters also have a digital lock that can be activated remotely via a smartphone, as well as Global Positioning System to track the scooter if it's stolen. Bird expects the Bird Zero to last over 10 months in its scooter-sharing service, which is enough to guarantee profitability and is a major increase over the three-month lifespan of previous scooters, CEO Travis VanderZanden said in a statement.
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Previously, the Seattle Department of Transportation had told scootershare companies that they wouldn't be welcome until a permanent program was in place. Moving forward, the company will exclusively use its own M365 model for monthly personal rentals and will no longer rely on the Ninebot ES. The company has opened pre-orders for a limited number of Bird Ones, which come in black, white and rose gold (to match your iPhone). The Bird One's hefty price tag may, however, prompt some interested buyers to take a close look at the alternatives before making a final decision.
The Bird Platform and Bird One sales are the latest in a series of attempts by the company to grow and compete in the e-scooter market. "Now, whether you want to share, rent, or own, Bird provides an option for everyone".