Sony's announcement that it was to work with Microsoft on streaming services caught everyone by surprise, including the staff at PlayStation if a Bloomberg report is accurate. Perhaps even extending to using something like Microsoft's Project xCloud streaming technology for the PlayStation 5's eventual cloud-streaming capabilities. So if you are a PlayStation owner anxious that the new partnership will affect PlayStation, I personally don't think there is much to worry about.
It seems like the PlayStation unit wasn't aware of the plans at all.
The shock to Sony's PlayStation division is an understandable, if not obvious reaction.
The speed at which cloud gaming has taken off in recent years appears to have caught Sony off guard.
As many may have guessed, the success of Microsoft's cloud service ensures it a spot among other leading companies in this space, such as Amazon and Google. After this, Sony apparently started talking to Microsoft. For the record, Sony's gaming division is also responsible for bringing in more than a third of the brand's total income, which is why many feel that they should've been consulted first.
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Sony CEO and President Kenichiro Yoshida's statement following the announcement of the collaboration certainly indicates that the adjust to change is indeed underway.
In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony's game and content-streaming services.
This makes a lot of sense, considering the relationship the two companies have been enjoying as of late, but it also makes business sense.
This means that when the collaboration was announced publicly last week, most of Sony's own console gaming team would have been hearing about it the same time you or I did. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company's cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.