So it's turning to new blood to make that happen.
The owner of Schick razors is getting upstart shaving firm Harry's for $1.37 billion, continuing a trend of consolidation in the shaving industry, in which established brands have fought with the rise of digital-savvy novices. The deal values Harry's at almost $1.4 billion. Schick, the No. 2 razor brand, has a market share of about 10%.
Edgewell also manufactures several Playtex brands, like Stayfree and Carefree feminine care products and Hawaiian Tropic and Banana Boat suncare products.
But Edgewell trails its main rival, Gillette, by a large margin.
Unilever, Procter & Gamble and others have put more focus on men's grooming, trying to coax them into spending more on deodorants, skin creams and hair products. By comparison, Edgewell reported $2.2 billion in revenue during its most recent fiscal year.
Giuliani: On second thought, cancel my ticket to Ukraine
Their motivation is to try to discredit the special counsel's investigation; undermine the case against Paul Manafort , Mr. In the Times article, Giuliani argued he's not acting illegally, though he admitted, "somebody could say it's improper".
Iceborne Release Date Announced, New Monsters Shown
And that's an important of the whole experience, as Monster Hunter World is seen as a top multiplayer experience. This is open to you in the Monster Hunter World demo this week but you will need an active PS Plus account.
Party City to close 45 stores due to world helium shortage
The company says they will focus on the the most successful locations to help improve the company's portfolio. Amid a global helium shortage , Party City announced Thursday it will shutter 45 stores in 2019.
The New York Times had earlier reported about the deal on Thursday.
The combination of Edgewell and Harry's brings together complementary capabilities to create a next-generation consumer products platform with an expansive runway for accelerated topline growth and enhanced value creation. In a statement from the pair, they said that with Edgewell, we see a significant opportunity to continue delivering on that vision, leveraging Edgewell's advanced technology and global footprint alongside our customer-first approach, brand building expertise and omni-channel capabilities.
"Schick has incredible blade technology that we've been envious of for a long time and today we could leverage this technology", Raider told AP.
Edgewell's shares were trading down about 13 percent at $34.81, on pace to erase all its year-to-date gains.
As part of the acquisition, Andy Katz-Mayfield and Jeff Raider, Harry's Co-Founders and Co-CEOs, have agreed to join the Executive Team of Edgewell at closing, to serve as Co-Presidents of USA operations. Raider is also one of the four founders of Warby Parker, the D2C eyeglass business that burst onto the scene in 2010. The two of them had been friends since college. Investors in the company include SV Angel, Highland Capital Partners, Tiger Global Management, BoxGroup, Harrison Metal, Temasek Holdings, Thrive Capital, Brainchild Holdings, Wellington Management, Red Swan Ventures, Grace Beauty Capital, Lakestar, Bullish, Brand Foundry Ventures, blisce/, Andrew Mitchell, Gin Lane, Mo Koyfman, Alliance Consumer Growth, and Light Street Capital. In similar fashion, Unilever purchased Dollar Shave Club for $1 billion in 2016.