During the company's unveiling event today, Bezos praised Vice President Pence's previously announced goal of returning humans to the moon by 2024.
An area on the Moon's south pole, known as the Shackleton crater, is seen as a strong candidate for a solar-powered moon base, since it is exposed to nearly perpetual sunlight.
If there is enough water ice on the surface, it could be mined and used for rocket fuel - making it easier to explore and stay on the moon, according to experts. Bezos told attendees that Blue Moon "is an incredible vehicle" and that its engine could be test-fired for the first time this summer, CNN noted.
Taking up most of the stage, the mockup of the lunar lander-dubbed Blue Moon-has been carefully designed in secret for the past three years. In late March, NASA Administrator Jim Bridenstine praised the new, highly ambitious deadline - assuming everything goes according to plan, the agency anticipates making a crewed mission near the Moon in 2022.
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Blue Origin is developing its New Shepard rocket for short space tourism trips and a heavy-lift launch rocket called New Glenn for satellite launch contracts. It is aiming to deliver the New Glenn rocket by 2021, while launching humans in a suborbital flight later this year atop its rocket-and-capsule New Shepard. It will be capable of carrying scientific instruments and also rovers for humans. It plans to launch the powerful space vehicle from Cape Canaveral.
Bezos, who has talked about his broader vision of enabling a future in which millions of people live and work in space, has been intent on moving closer to commercialization.
"We were given a gift - this nearby body called the moon", Bezos said. Industry sources said the image was a likely reference to an impact crater on the lunar south pole sharing the man's name, raising speculation that Blue Origin's lander was targeting that spot.