Bold, because, as the company co-founder Kevin Systrom reportedly said, "Instagram took a stand and tried a brand new thing that is frankly hard to pull off".
According to some creators who have worked closely with Instagram to create their IGTV content, the app doesn't have a monetization method to make money from their work.
"We realize that this is an evolution from where IGTV started-we believe it's the right change for viewers and creators". Due to feedback from its users and creators, however, Instagram has finally chose to enable landscape orientation support, meaning you'll be able to share and watch videos that are horizontal instead of vertical.
A part of the reason for announcing landscape support is that Instagram's IGTV has been losing out in the competition.Читайте также: Play begins at French Open under sunny skies
For IGTV, content creators had to separately shoot a video in a vertical square shape to suit the platform.
But now, creators have the ability to push out the same landscape videos they produce for YouTube and other streaming services to IGTV. But after one year, Instagram is changing its policy on vertical-only videos.
And so, IGTV is giving up on vertical videos. "In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015".
Instagram has been trying for a while to push its audience a little more towards IGTV. That change boosted the number of views on the platform - perhaps succumbing to horizontal video could bring even more growth for the young video platform.
As much as this sounds like the company is taking customer feedback, it looks like an admittance that they were wrong, videos should not be shot in portrait.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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