The new google.com/travel landing page features information about previously reserved journeys, and lets users effortlessly switch between flight, hotel, and package searches.
Google will also start placing ads with a gallery of up to eight images in search results, potentially increasing ad supply further.
Google's announcements come amid reported concerns among investors in Alphabet, Google's parent company, that companies like Amazon and Instagram are drawing a disproportionate number of online shoppers toward their platforms and away from Google, web portal The Hill reported.
Google - which announced the changes at its Marketing Live conference for advertisers - also said it would begin showing personalized content on its Google Shopping home page.
"By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer".
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Each new format is created to provide greater visibility for advertisers with Google predicting 25% more interactions as a result but at the expense of disrupting some people using core Google services such as search. The ads will be made more accessible for the audience so that they may find more information about the product easily. "With this new experience, we're merging the best of Google Express with Google Shopping", the company said in a blog post.
The other major component to Google Shopping is integration with other products from the company. Users will then be able to swipe through the ads and pick out what interests them.
Normal ads will now appear in Google's discover feed which can be found on homescreens of many Android devices, the Google mobile homepage as well as on the Google App.
Featured Videos: If a search topic seems to be related to video, Google will auto-play "salient segments" of video clips.
Google Lens: The firm's AI image tool, which helps users identify objects in the real world, is also coming to Search.