The company says it has "always banned" people or groups that proclaim a violent or hateful mission or are engaged in acts of hate or violence, regardless of political ideology. Any Groups related to the banned figures or Facebook Events promoting them will also be removed according to a Facebook spokesperson.
Facebook a year ago banned pages associated with Infowars, a website run by Mr. Jones, but allowed him to maintain a personal account.
Jones, for example, recently hosted Gavin McInnes, the leader of the Proud Boys, who Facebook designated as a hate figure in December. It just took a while to deliver these bans due to the "extensive" process of evaluating potential offenders. Louis Farrakhan was notably also banned from the platforms at the same time.
According to Facebook's community standards, the company considers risky individuals and organizations as those associated with terrorist activity, organized hate, mass murder, human trafficking and organized violent or criminal activity, as well as "content that expresses support or praise for groups, leaders or individuals involved in these activities".
Conservatives have accused the social network of suppressing their speech, but Facebook has denied those allegations. "The conditions have changed, when you have these massive catalyzing moments that are connected to real-life consequences, it puts pressure on Facebook and others to look in the mirror".
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Facebook said it began to reexamine the figures last year, and some of the activities and posts the company said it had reevaluated took place within the last one or two years.
Yiannopoulos, the former editor of Brietbart News, and Loomer, a far-right activist who is also known for spreading conspiracy theories, have both previously been banned from Twitter Inc.'s social-media service.
When Milo Yiannopoulos was banned from Twitter it was for, "repeated violations of the Twitter rules, specifically our rules prohibiting participating or inciting targeted abuse of individuals".
"This is a step in the right direction, and it shows exactly why Facebook needs to be thinking about enforcement in a more holistic way", she said.