The product is set to be featured in Stranger Things 3, which hits screens on July 4.
Mike, played by Finn Wolfhard, and Eleven, played by Millie Bobbie Brown, are now coupled up, as are Lucas (Caleb McLaughlin) and Max (Sadie Sink).
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It was the creators of the show who came up with the idea to bring back the product to promote the highly-anticipated season as it takes place in 1985, when the beverage first made its debut. But of course, New Coke is no ordinary soft drink; it was a major news story for the three months or so that it was on the market at the time. Walker and Billy. There's a new mall in Hawkins and Cary Elwes has joined the cast as the town's Mayor (who you know is up to no good because he's Cary Elwes and he's playing a mayor).
Coca-Cola drinkers will get a chance to relive one of the company's darker chapters as New Coke makes a comeback under a partnership with the Netflix drama "Stranger Things", the companies announced Tuesday. The ad, directed by the Duffer Brothers, is a remake of the original 1985 ad for New Coke. I've never had New Coke, though of course am aware of its reputation, and the prospect of being able to at last try a can has me on tenterhooks.
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"New Coke was always going to play a role this season".
"We exist on the internet, and Coke has a century of experience in building consumer products that are physical", Barry Smyth, Head of Global Partner Marketing at Netflix, told CNN Business.
Coca-Cola's ambitions are more modest this time around.
But, because nostalgia is big business these days, a limited number of cans - 500,000 according to the New York Times - will be available starting May 23 at 5 p.m. It will place "Stranger Things"-inspired vending machines in select cities and offer cans of regular Coke featuring the original design and a "Stranger Things" logo".
"The summer of 1985 did in fact change everything for us with the introduction of New Coke, which was also arguably one of the biggest pop culture moments of that year", said Oana Vlad, director of Coca-Cola Trademark, Coca-Cola North America.