Because no one is happy all the time, Burger King is inviting guests to order a Whopper meal based on however they might be feeling.
"Burger King. understands that no one is happy all the time", the company said.
Real Meals come in five special feelings: Pissed, Blue, Salty, DGAF and YAAAS.
Customers can order the boxes when they order a Whopper meal, which includes the sandwich along with french fries and a drink (sorry, no toy included).
A video posted to YouTube by Burger King about the effort showcases a few people tackling situations any one of us might find ourselves in: a disappointing job, an unplanned pregnancy, a bleak dating scene, permanent residency in your parents' home, and being victimized by bullying.
Burger King is now going after the McDonald's Happy Meal.
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"A natural extension of encouraging people to "be their way" is encouraging them to 'feel their way.' With the pervasive nature of social media, there is so much pressure to appear happy and flawless", the chain said in the press release.
While many are praising a partnership that supports destigmatizing mental health issues, some are disappointed that Burger King doesn't do more to support its own employees.
In recognition of May being Mental Health Month, Burger King collaborated with the nonprofit Mental Health America to launch the awareness campaign Wednesday, releasing a short film - which Business Insider referred to as "dark" - showing people having bad days.
"By using its internationally-known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion - and letting its customers know that is OK to not be OK".
Burger King hadn't responded to requests for comment as of publication. It said a range of promotions and an investment in self-serve kiosks and other technology helped it beat expectations, though it noted that tech spending will mean higher expenses this year.