The deal will be a multi-platform experience, allowing viewers to watch the AEW weekly show on prime time television on TNT, streaming on B/R Live, and on PPV as well. A leading digital sports enterprise, B/R Live's high fan engagement will provide an invaluable opportunity to build AEW's audience.
Original: A number of AEW stars have talked about having a significant TV deal on the table which will change the game for the wrestling industry in the last few months.
The wrestling world has been in a constant state of celebration since this morning's announcement that All Elite Wrestling had signed a major primetime television deal with WarnerMedia to broadcast a live, weekly wrestling show on the TNT network. Jacksonville Jaguars owner Shahid Khan, Tony Khan's father, is backing the endeavor financially. "AEW is answering that call".
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(Note that WWE Smackdown will be on Friday nights on FOX by then.) "All Elite Wrestling is a talent-forward, fan-first league whose inclusive approach to creating high-quality athletic wrestling competitions is already making waves with fans and attracting top-tier wrestlers", said Michael Quigley, executive vice president, commercial operations, content strategy and monetization, TBS and TNT in the press release. The hour-long live pre-show, "The Buy-In", will stream on WarnerMedia and AEW's social channels. "AEW is poised globally to redefine wrestling as we know it today".
WarnerMedia and All Elite said their partnership would showcase a "diverse" roster of wrestlers, including members of a group tagged "The Elite", including The Young Bucks (Matt & Nick Jackson), Codi and Brandi Rhodes, Kennu Omega and Hangman Page.
We will fall short for now of saying that this could be the start of a new war between two promotions, but it's certainly an exciting time to be a wrestling fan.