A total of 31% of Pixel 3 sales came from previous Samsung Galaxy S7 owners. Pixel sales are a small portion of the market, with the Pixel 3 only making up 7.3 percent of Verizon's total smartphone sales during Q4 of 2018.
The latest research suggests that Samsung users are now switching to value-for-money phones like the Pixel 3 and OnePlus 6T. The Google Play Developer console listing revealed that the Pixel 3a might pack a 5.6-inch display with a resolution of 1080 x 2160 pixels.
With more than 80 percent of switchers coming from other Android manufacturers, the Pixel has pretty much failed that goal.
This data can also be seen as a bit disappointing for Google. Reportedly, Counterpoint estimates that around 16 percent of those who bought a OnePlus 6T previously owned an Apple smartphone. Most of the switchers to those two came from entry-level Samsung or Apple devices which is explicable given that these are the two most popular brand in the US. Similarly, 37% of users who migrated to a OnePlus 6T were also former Samsung Galaxy owners.
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Converting Apple users is more hard however, as less than one in five who purchased either device previously had an iPhone. "Consumers who have older devices are looking for alternatives to the flagships that cost more than US$800 now offered".
However, in Q1 2019 we are seeing sales weaken for the device.
The 6T is still OnePlus's latest phone available for purchase, though it is getting up in its age. The OnePlus 6T accounted for 6.4 percent. "While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives", Fieldhack noted.
Perhaps the Pixel shows a new direction for the consumer market, seeking faster security updates, a stick interface or better hang for their buck vs having the later brand recognised phone.
"OEMs looking to disrupt carrier channels can learn from the successes and failures of these two examples".