The YouTube landscape is much broader than the ongoing tussle between the Swedish creator and Indian music record label.
While it appears that this is another record that might be broken in just a matter of days or weeks, it seems as though the devoted BTS ARMY look set to help the group stay at the top of their game with more of these record-breaking feats.
The Korean septet has built a fan base that's broad (its videos are viewed many hundreds of millions of times each), deep (its fans tend to be intensely devoted, especially on social media) and fully worldwide (its new record, Map of the Soul: Persona, is nearly certain to top the US album charts this week).
The ARMYs (including a major chunk from India, who helped the album and video release hashtags trend on Twitter) were at the forefront and made it their mission to smash not only the 24-hour streaming record, but also add a major win in the boy's kitty.
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At the time of this writing, the music video has racked up 120,675,309 total views since it first released on April 12, 2019.
In addition, BTS's Boy With Luv video on YouTube drew a floundrering 2 million comments in the first 24 hours.
South Korean boy band BTS celebrated a major milestone by becoming the first K-pop group to act as a musical guest on Saturday Night Live.
What new heights will the boys reach?