Despite that, BBM still not able to overcome the challenges that it faced against the newer generation of IM services such as WhatsApp, Line, Facebook Messenger, Telegram, and many more. The blog post adds that despite putting efforts in improving the platform and making it more engaging, people moved to other messaging apps and it became hard for BBM to sign-in new users.
Also keep in mind that only the consumer version of BBM is going away May 31.
As part of the partnership, Emtek expanded the capabilities of BBM for consumers with new features and enhancements while BlackBerry maintained control over their BBM Enterprise solution.
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In light of Emtek's decision, BlackBerry announced that it is making its BBM Enterprise (BBMe) service available for individual use.
"We poured our hearts into making this a reality, and we are proud of what we have built to date", Emtek said on Thursday in a blog post.
BlackBerry's in-house BBMe service is quite a bit more barebones, though business professionals are likely to like it that way-a no-nonsense, lightweight messenger that aims to securely deliver messages, rather similar to the way the free messaging app Signal works. A note sent to BBM members says that it is "Time to say goodbye". The BBMe app will be free to use in the first 12 months, after that it will be $2.49 for six months. For many, it was the main reason to purchase a BlackBerry device. Additionally, TLS encryption between the device and BlackBerry's infrastructure protects BBMe messages from eavesdropping or manipulation. BBMe for individual use can be used on up to five devices simultaneously. However, the addition of channels, games, and ads arguably worsened the BBM experience.