The previous record holder was Star Wars: The Force Awakens which earned $57 million (NZ$85.5 million) from previews in 2015. Disney is now anticipating around a $300 million opening weekend in the US, another record breaker which would best Infinity War's near $258 million.
"Endgame" is on track to fly by that number.
If you want to see details about the film, check out some of our coverage including what critics thought of the film, how the Russo Brothers have no plans for more Marvel movies after Endgame, and easter eggs, callbacks and cameos in Avengers: Endgame (which yes, includes spoilers). If the current pattern holds, this would put the film on track for a $315 million opening weekend.
The film is already off to a big start overseas, raking in $305 million since opening internationally on Wednesday. As of Friday mid-day, Avengers: Endgame has torn past those records with a whopping $140 million-$150 million opening day.
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Asked how the Warriors could build on the latest result, Thompson said: "Shoot, there's no building, we just go do what we do". I don't know, maybe we should do an instructional video and send it to you". "Everybody did their job.
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There's never been an interconnected film series quite like the MCU, and Marvel Studios' achievement is unlikely to be replicated anytime soon.
Fandango said Thursday that "Endgame" is the biggest preseller in its history. "We've never seen so many new screens and new showtimes added to meet the demand". AMC Theatres announced on Monday that seventeen locations will stay open for 72 straight hours from Thursday night through Sunday. And that's before the year's real endgame ー "Star Wars: The Rise of Skywalker", which hits theaters in time for the holidays. While action movies are still popular in the United States, foreign markets, especially China, have continued to grow, meaning, that Hollywood film-makers are increasingly geared to global box offices.
The film, which clocks in at three hours, has garnered critical acclaim.
Still from Avengers' TV Spot.