YouTube Premium goes beyond just music and applies to all YouTube videos on all devices.
The premium music service costs R60/month, though there's also an ad-supported version available for free, emulating the model used by market leader Spotify. All these features will be available in the Free plan, with a Paid membership - YouTube Music Premium, that specifically allows ad-free music experience, with the ability to play music in the background, and download songs offline, starting at Rs 99 per month.
YouTube Premium will be available for Rs 129 a month, and will also include membership to YouTube Music Premium.
YouTube Premium Family plan (up to 6 members) is Rs 189 per month.
YouTube has announced free version of the music app which will be ad-supported. It is a music streaming service that is aimed to offer official songs, albums, thousands of playlists and artist radio plus remixes, live performances, covers and music videos and so much more.
YouTube has launched YouTube Premium, YouTube Originals and YouTube Music in India from tonight - the services were launched globally last June. This comes close on the heel of recent launch of Spotify in the country, giving music lovers in India one more streaming application to choose from. This has been consistent since last few number of months, what we are seeing is Indian music dominating globally. "With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube".
Various playlists across various genres, moods, activity, and language, to allow you to discover new songs.
A smart search feature that will allow the app to find a song even if the user can not remember the title.
YouTube Music will also keep users updated on what is trending via the Hotlist screen-today in India, it features Bollywood film "Luka Chuppi", "Petta - Marana Mass Official Video", and "Thassadiyya Full Video Song" among others. You also get access to exclusive original content that is done in collaboration with creators on YouTube. India's love for music comes as no surprise for the company, which has seen T-Series, a music label and movie production house from the country, nearly overtake PewDiePie, the biggest YouTuber in terms of subscribers. Given the limited catalogue of the original content on YouTube Premium, the service is not really a competitor to any of the video streaming services like Netflix or Prime Video and will only look enticing to the consumers who want to enhance their YouTube watching experience, more than getting any extra content. Therefore for us, with the launch of YouTube Music, all the emphasis is on the familiar and to make every user experience richer as they start using the service.
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