"My dad is sad cause no one is coming to his new donut shop", By wrote, accompanied by photos of overflowing shelves, stocked to the brim with donutty goodness.
Billy's Donuts, located in Missouri City, Texas - outside of Houston - celebrated its grand opening this past weekend, but the lack of customers prompted Billy By to take matters into his own hands.
By Sunday afternoon, the shop had "completely sold out of donuts and kolaches", By tweeted, adding: "You are all incredible".
But less than a day and more than 270,000 retweets later, the store's fresh inventory was sold out. "You are all fantastic".
A boy in Texas is thanking his Twitter followers for boosting business at his family's doughnut shop after posting about his "sad dad" and gaining hundreds of thousands of supporters in return. "This means so much to my family", he added. The tweet included several pictures, including one of his father standing alone in Billy's Donuts and another of the empty parking lot outside.
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Twitter also got involved in helping Billy and his dad.
On Sunday, Billy posted a photo of himself and his beaming father to Twitter announcing that they had sold out of donuts before they even closed at 1PM. "We'll be there tomorrow morning".
As a gift, the Twitter team gave them a brand-printed yellow shirt, of the same color as the shop's interiors.
Soon, YouTuber Casey Neistat - with almost 2 million followers - said he was on his way and people began sharing their own photos from inside of the shop where customers were lined up to the door.