The Apple service will resell subscriptions from CBS, Viacom, Lions Gate, as well as offer original productions.
Deloitte says that the average United States consumer is now subscribed to three streaming video services, suggesting that the stakes among all the rival players should be which ones can successfully position themselves as must-haves.
Apple has since ramped up its video programming efforts in the same time.
"We want to have people watch our content on our service", he said Monday, according to Bloomberg.
Apple's services business - which ranges from its Apple Music streaming service to the App Store and Apple Pay - is becoming increasingly important to the firm as an alternative revenue source following a fall in iPhone sales at the start of the year.
Pogba wants Solskjaer to get permanent Manchester United job
Manchester United's interim boss gave his troops the full hairdryer treatment after their FA Cup quarter-final defeat to Wolves. Solskjaer led United on a run of 14 wins from 17 games in all competitions after taking over from Jose Mourinho in December.
Hazard: "I'm Not Working" On A Move To Real Madrid
I have a great relationship with him; he has a great relationship with the players. "Later, we don't know what the future holds". Pogba has been a huge factor in United's turnaround since Mourinho was sacked.
Apple releases 2nd gen AirPods with Wireless Charging
It's also out with the old W1 chip and in with a brand new H1 chip which makes its debut in the 2019 AirPods. Both the regular and wireless charging cases hold enough juice to power AirPods for more than 24 hours.
"With more than 300 over the top video options in the United States, coupled with multiple subscriptions and payments to track and justify, consumers may be entering a time of 'subscription fatigue, '" said Kevin Westcott, vice chairman and USA telecom and media and entertainment leader at Deloitte LLP. This was confirmed by the company CEO Reed Hastings, Reuters reports. He also added that Netflix has been competing with Prime Video for many years now and it does its best job when there are great competitors.
Netflix has now commented that they won't be a part of that plan.
"These are incredible, large, well-funded companies with very significant efforts", Hastings said. So if you want to subscribe to, say, Hulu, you'd just do it through Apple.
Apple's offering is likely to lean heavily on third-party content, at least initially.