The trend started to take off a week ago, but it is unclear who posted the first video which inspired the challenge.
The peculiar prank had already taken on a life of its own, before the original poster chose to remove the video.
Despite unclehxlmes" caution to the world, the "Cheesed Challenge' has well and truly kicked off, with countless videos appearing on Twitter this week showing people lobbing cheese at their oblivious little ones.
The Twitter user deleted his video and explained it wasn't his after all.
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"Thankfully he likes cheese", another mum said as she posted a cheesed video of her own.
Some people find the challenge hilarious.
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In one thread, journalist Mollie Goodfellow wrote: "Imagine carrying a baby for nine months and giving birth and then walking into a room and the father of your child is throwing slices of cheese at your baby for retweets and favs".
One mom claimed that the act calmed her baby down.