Apple Inc on Monday invited media to a March 25 event at the Steve Jobs Theater on its campus in Cupertino, California, where it is expected to launch a television and video service.
It's nearly a year to the day since Apple announced it had acquired Texture, a digital magazine service that lets users subscribe to more than 200 magazines for about $10 a month. The invitation included the teaser line: "It's show time", hinting at the news.
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Apple has been dealing with the reality of slowing iPhone sales for months, which means a focus on new services could be vital to growing its business. The invite which starts with a showreel has the caption "It's showtime", suggesting that the event could have more to do with Apple's long-expected streaming service.
Alongisde the services that are being announced it's likely that we will also hear more about iOS 12.2, the update that will bring with it support for HomeKit-compatible TVs. According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services. Apple often launches products and services in the weeks following an event.
Apple has sent out invitations to an event for March 25 with the tagline "It's show time" written under the Apple logo (image from The Verge). "Now we're going to finally figure out what the hell Apple's doing". Apple has also refreshed its lineup previously during its events held in spring.