The New York Times and The Washington Post are not part of the service, but The Wall Street Journal and Vox will participate.
The Cupertino company would collect the monthly subscription fees, then divvy up the revenue to developers, depending on the time users spend playing their games.
Subscriptions to online video services globally climbed 27 per cent a year ago to 613 million, eclipsing cable television subscriptions for the first time, according to the Motion Picture Association of America.
Despite the company's insistence on keeping readers on its own products and platforms, Thompson said it has experimented on other services, highlighting content the Times developed just for Snap Inc's Snapchat app, which helped reach new, younger readers.
As you might expect, the service will reportedly focus on paid titles, excluding freemium games with in-app purchases. As if to make sure those eyes are tuned in this early, the company has put up a "livestream" page to show how it's preparing for the event, while dropping some hints at what can be expected tomorrow.
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While it might not have announced it to the world, internally Apple must have seen this slowdown coming.
Apple TV could also work with other streaming companies to upsell their services on its platform. Here is a preview of the Apple event. Usually, an event like this would mean Apple is launching a new tablet or a laptop. These include video services such as Starz or ShowTime and possibly HBO also.
Thompson, who took over as New York Times CEO in 2012 has overseen a massive expansion in its online readership, but warned publishers that they might suffer the same fate as television and filmmakers in the face of Netflix's Hollywood insurgence.
The event will be taking place in the United States, and Apple's Indian fans can watch the event's proceedings live at 10:30 pm (local time) on Monday.
The talent and format look to be more diverse than network TV, featuring scripted and unscripted shows, as well as a focus on audio storytelling, which fits into Apple's established foray into music and podcasts.
"They built an organization to make handsome gadgets and compete with Samsung and other gray-box manufacturers". And Apple in January said its Apple News service had 85 million active users after being released less than four years ago.