Do you use ad-blockers in Spotify? "Spotify learns from each engagement, fueling a more personalized ad experience".
Ad blockers have always been a headache for Spotify.
The music and podcast streaming service updated its user guidelines to say that as of March 1, any account using an ad blocker will be suspended or shut down.
Reports have recently shown that around two million free Spotify users are using some sort of ad blocker to block the ads from Spotify.
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"We take the artificial manipulation of streaming activity on our service extremely seriously", the spokesperson told DigiDay.
The company began disabling accounts upon detection of abnormal activity.
It's hard to blame Spotify for this: users paying for the service and the ads served to free customers contribute to their income (and this is where the money they pay artists and labels comes from). Spotify was more aggressive in some cases than others.
Adverse consequences will include a warning e-mail, followed by suspension and then a subsequent account termination if users don't change their ways.
Torrentfreak reported: "Spotify informs users of modified apps that they're on the company's radar and there could be consequences for trying to subvert the system". Spotify's latest earnings reveal that the company turned a profit - the first time in its entire 13-year history. "The format is really evolving and while podcasting is still a relatively small business today, I see incredible growth potential for the space and for Spotify in particular".