"We have taken the hard decision to inform our customers that the Range Rover SV Coupé will not proceed into production", the automaker told Autocar. Land Rover, in effect, faced the prospect of building a small number by hand, or not building it at all, at a time when the company is focused on launching the next Defender and the next Jaguar XJ.
According to Auto Express, the SV Coupe will enter history without a single example being built, which is too bad because it was quite a striking vehicle, and a throwback to the original Range Rover of the early 1970s.
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Remember the Range Rover SV Coupé revealed in March 2018?
As a refresher, the next-generation Range Rover is expected to debut in 2021 with a massive diet granted by all-new underpinnings.
Not only is Land Rover focusing on new models, but also new technologies. Customers who have ordered the SV Coupe have been informed, although how many customers that is remains unknown. A 5-litre supercharged V8 engine delivering 557bhp and 516 lb-ft of torque, mated to an eight-speed ZF automatic transmission made sure it could do 0-62mph in just 5.3 seconds and a top speed of 165mph.
While unconfirmed, the high-cost of production for a low-volume model that shares two panels with the regular Range Rover - and the significant decline in sales in China - are likely factors in the decision.