A motor that operates the laces, and a control panel on the top that lets you slide upwards to tighten and downwards to loosen the footwear.
Using a micromotor placed over the shoe's tongue and an industrial-grade fiber support system, the shoe's fit can be adjusted by simply swiping up or down through a smartphone app or on an Apple Watch.
PUMA has a 70-year history of being a leader in sports and innovation. Ever since, we've worked tirelessly on improving the functionality, the user interface and the durability of the shoe.
Expect the Puma Fit Intelligence to hit the market in 2020. The result: a technology that is smarter, lighter and more commercial.
These shoes have been created to resemble sneakers as closely as possible, with an added breathable upper section and an "industrial grade" fiber support system.
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Fi is the latest step in PUMA's continued attempt to push the boundaries of performance and lifestyle product. Attendees saw a video testimonial of Fi put to the test by global technology investment icon Bay McLaughlin.
Overall, these shoes might be a good investment for ardent runners.
It does not matter whether you are an urban runner or gym enthusiast, Fit Intelligence has got you covered: Through the shoe's breathable upper you can enjoy more comfortable training sessions. The testers will be able to give feedback on the usability, design, engineering, and wearability of the shoe.
Follow @PUMA and @PUMAperformance or visit https://about.puma.com/en/innovation to learn more about PUMA's innovative products.