The Groupe PSA has opted for the Citroen brand to start operations in India. The company said that the plan to launch the Citroen brand in India is part of the PSA Group's ambition to conquer new markets, and India is a part of it. Citroen's first vehicle for India is expected to arrive by the end of 2021, after the company commences the production of powertrain for the Indian market. The factory was built to manufacture powertrains and transmissions for domestic and export markets. The group will make its entry in the Indian market under the Push to Pass strategic plan for the period 2019-2021 and the second phase of the plan, the first vehicle of the brand will be launched in the Indian market.
PSA Group claims that the India project is part of the company's Push-to-Pass plan, which was introduced in early 2017 with the signing of two joint venture agreements with CK Birla Group.
French auto manufacturing giant PSA Group - which sells Peugeot, Vauxhall, and Citroën vehicles - is preparing to take on Ford and GM on their home turf. The company announced that the Citroen brand has been chose to enter the Indian market.
The company said Tuesday that the return of the Peugeot is part of a ten-year plan announced in 2016, which includes a auto sharing service of more than 500 vehicles introduced in Washington, D.C., last year.
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Peugeot's current lineup of cars ranges from the 108 minicar to the mid-size 508 sedan and wagon and 5008 crossover SUV. "Today's milestone represents a significant step to meet customers' expectation in India soon", commented Emmanuel Delay, executive vice president, Head, India-Pacific Region.
C5 Aircross could rival the Jeep Compass and VW Tiguan here.
"We are very proud to launch Citroen in India, one of the fastest growing markets in the world".
The Aircross C5 is expected to get many India-specific changes and a high amount of localisation to keep the cost aggressive for the market.