Bey, who has been a proud vegan for years, is hoping to educate the public on the environmental benefits to going meat-free.
Through this, fans need to pledge to introduce vegan meals to their diet and at the end they can go in the draw to win a lifetime supply of Bey and Jay-Z tickets.
On Thursday, the singer announced she's working with the Greenprint Project, which encourages people to eat only a plant-based diet for primarily environmental purposes. They can participate in "Meatless Mondays" or enjoy vegan substitutes such as "plant-based for breakfast".
Beyoncé and Jay-Z are offering fans free concert tickets for life to go vegan. The interactive website demonstrates the impact of eating plant-based meals on the environment from absorbing harmful emissions, to cleaner water to the conservation of power.
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Recently, nutritionist Marco Borges published a new cookbook titled The Greenprint: Plant-Based Diet, Best Body, Better World, for which Beyoncé and JAY-Z wrote the introduction. "She's the type of person that lives to empower people so we thought this was an fantastic opportunity to empower people and help them to live healthier lives".
Remember all those articles that came out a year ago advising us to switch to "flexitarian" diets in order to fight climate change? "Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible".
They added: 'We all have a responsibility to stand up for our health and the health of the planet. Let's spread the truth.