Harold Kruger, Chairman of the Board of Management at BMW, also boasts that with all five services, they'll have "an existing customer base of 60 million active customers" and "14 mobility services at [their] disposal".
Harald Krüger, Management Board Chairman of BMW AG, added: "We are creating a leading global game changer". "The 60 million customers we already have will benefit from a seamless, sustainable mobility ecosystem". The joint venture will create five new entities between the companies that will dip into the car-sharing, taxi, parking, charging, and multimodal industries with the SHARE NOW, FREE NOW, PARK NOW, CHARGE NOW, and REACH NOW app services.
Krüger added that the new service portfolio was to be a cornerstone of their mobility strategy, and working together "is the ideal way for us to maximise our chances in a growing market, while sharing the investments".
Krueger and Zetsche spoke after regulatory authorities gave permission for the deal, announced a year ago, to formally close.
Still further in the future, the two firms will offer "an all-electric, self-driving fleet of vehicles that charge and park autonomously and interconnect with other modes of transport", he added.
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May´s official position remains that the "simplest" way to agree a deal that would pass the British parliament would be to negotiate changes to the agreement.
A digital service that will allow users to find, reserve and pay for parking either on-street or in garages.
Charge Now, a service from Digital Charging Solutions GmbH, will make public charging stations, with zero emissions, available, with 100,000 locations in 25 countries around the world.
CHARGE NOW and PARK NOW are headed by Jörg Reimann as CEO, with Thomas Menzel as CFO.
FREE NOW offers taxis, private chauffeurs and e-scooters. In the longer term, BMW and Daimler plan to build more integrations between their mobility services with a focus on addressing the rise of autonomous driving. The service is headed by Marc Berg, CFO is Sebastian Hofelich.
This is a free-floating car-sharing service that allows customers to rent and pay for vehicles by smartphone - anytime, anywhere.
Combined, SHARE NOW will manage more than four million customers in 31 cities around the world.
Olivier Reppert has been appointed as the company's CEO. In the premium vehicle segment, we will both [BMW and Mercedes, editor's note] continue to fight for customers.