Martin also canceled a 2016 Brandon Marshall autograph-signing in-store appearance when the wide receiver knelt during the anthem, the station reported. "They have a monopoly on jerseys", Martin told the station. One user even drew a parallel between Kaepernick and Martin, saying a story about someone sacrificing their career for their beliefs sounded familiar.
"As much as I hate to admit this, perhaps there are more Brandon Marshall and Colin Kaepernick supporters out there than I realized", the store owner lamented. "And I am not choosing [sic] to be a NIKE dealer anymore", Martin wrote last fall on his Facebook page.
A Colorado sporting goods store is closing after refusing to sell Nike merchandise in a protest against the company's endorsement deal with former National Football League player Colin Kaepernick.
This week, Martin announced that Prime Time Sports will close in the coming days.
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Martin said that despite having NFL apparel for every team in the league sold at his store, he now isn't selling the jerseys of any current NFL player because of his decision to boycott Nike. "I didn't give in", Martin said. "I did it my way", he said. "I don't like losing a business over it, but I'd rather be able to live with myself", Martin said. The store is now closing.
When Nike unveiled their special ad campaign with Colin Kaepernick, some people lost their minds. He is closing down his store. "The rest of us have a wonderful example of how to make a choice". Martin estimates the store will officially close in about a month. But, he had to do what he had to do.
During the summer, Nike revealed that Colin Kaepernick would be the face of one of their biggest campaigns of all time. His decision to remove the brand from the store was partially inspired by his father-in-law, who was a prisoner of war.
The Hill reports Martin has no plans or hopes of reopening, but will keep his doors open until he sells the last of his inventory. "So Colin, you don't know what sacrifice is, you just don't know what it is, in my opinion".