Next year, according to the report, Apple could nix the LCD iPhone model entirely and switch all three phones to its OLED screen technology, which offers better and brighter colors. And if Apple doesn't want a repeat of last year's iPhone XR, they probably might want to build some exciting features for the cheaper iPhone. Of course, triple rear cameras are already available on Android competitors including the Huawei Mate 20 Pro and, allegedly, the upcoming Samsung folding phone.
One of the new handsets will be a successor to the struggling iPhone XR, the entry-level device Apple introduced in 2018 with an LCD screen. "Beefing up functional value, like expanding camera features, isn't attractive because everyone else is doing the exact same thing". But in a recent interview with CNBC, Apple CEO Tim Cook disagrees with the idea that the iPhone XR has been a flop.
Why it matters: Apple for years has influenced the direction of the smartphone industry.
The problem is that even if Apple now wanted to pivot away from releasing an iPhone with an LCD display, it's likely too late in the planning cycle for Apple to make any significant changes. The image above shows the iPhone 11 leak we saw a few days ago, featuring that strange-looking rear camera module.
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And after Apple announced last week that it was forced to revise its guidance downward for the first fiscal quarter due to lower-than-expected iPhone sales in China, many sounded the alarms.
"Since we began shipping the iPhone XR", Cook said, "it has been the most popular iPhone every day, every single day, from-when we started shipping, until now".
Soon after the newspaper's report was published, expert concept render artist Ben Geskin posted mock-ups of the three handsets, based on 2018 iPhones. Currently, the iPhone XR is the only model that doesn't have 3D Touch and instead has Haptic Touch, a feature that uses long-display presses and haptic feedback to evoke new actions.