Software company Synamedia says it can help providers target those who have gotten a little too comfortable giving out their passwords to friends and family.
But new software unveiled at the CES tech show in Las Vegas could crack down on such account sharing.
The software maker created the software, Credentials Sharing Insight, to crack down on account sharing with streaming services, making it possible to track if a user has given their streaming service password to someone else.
The company says the system is already being tested, and in the future it will be offered to streaming services like Netflix and HBO.
Chief product officer, Jean Marc Racine, said people sharing passwords has become too popular and too expensive for streaming companies to ignore.
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Citing statistics from research firm Magid, Synamedia said 26 percent of millennials share passwords for video streaming services.
'Our new solution gives operators the ability to take action.
It predicts that by 2021, credentials sharing will account for £7.8billion of losses in pay-TV revenues.
A streaming service, like Netflix and Amazon Prime, buys access to Synamedia's platform. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.
The new platform will use artificial intelligence and machine learning and identify, monitor and analyze the pattern of password sharing. "It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts". The data includes a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device.