At the United States auto manufacturer, the safety precautions are high, in the past, it was the hackers managed to yet again uncover vulnerabilities - however, in the case of other models than the Model 3, which is in competition in focus.
Collectively, more than $1 million in cash prizes could be awarded to participants.
"Tesla essentially pioneered the concept of the connected auto with their Model S sedan, and in partnership with Tesla, we hope to encourage even more security research into connected vehicles as the category continues to expand", says ZDI Director Brian Gorenc.
Apple, Google, Microsoft and VMware are among the targets selected by the Zero Day Initiative for the event. Pwn2Own is run in conjunction with the CanSec West conference.
Last year, the company increased the maximum reward payment from $10,000 to $15,000 and added its energy products as well.
The battery and vehicle maker launched a bug bounty program back in 2014. Today, Tesla's vehicles and all directly hosted servers, services and applications are now in scope in its bounty program. The Model 3 will be the only target in the automotive category and the vehicle will be given to the winning team.
Tesla is known for having a long history of working with white hat hackers in order to improve the systems of the company's electric cars.
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Tesla is taking the concept of a bug bounty and turning it on its head.
Tesla introduced over-the-air-software updates to its vehicles in 2012.
But with that comes possible security issues.
Of course, there's no guarantee that hackers at Pwn2Own Vancouver will find any vulnerabilities.
"Prizes range from $35,000 to $300,000 depending on a variety of factors including the exploit used".
It's also unclear if researchers will enter the automotive category since it's new this year, the spokesperson said, adding that she hopes people enter "as we would love to see what the state of the art in automotive research really is".