Apple released a brief report today that showed expectations of revenue at $84 billion with a gross margin of approximately 38 percent.
While we are disappointed to be falling short of our quarterly revenue goal, our fiscal first quarter was also a record setter for revenue from Services, Wearables and the Mac. iPad revenue grew double-digits over the year-ago quarter, and iPhone activations in the USA and Canada set new Christmas Day records.
Apple's stock plunged 7 percent to $146.40 in extended trading. Apple cites all-time record revenues from Services, Wearables, and Mac. Which includes Apple Music and iCloud, the increasing popularity of the Apple Watch, and Apples computer business.
The price gap is one reason Huawei surpassed Apple in smartphone sales from April through September past year to seize the number two spot behind industry leader Samsung, according to the research firm International Data Corp. One reason was "economic weakness in some emerging markets", and the other was fewer iPhone upgrades than the company anticipated. "iPhone, in particular, was very strong double-digit growth there". "You have to be a little more cautious, and you have to be a little more defensive until we get further clarity and further visibility in the situation and it just seems like that's not going to come anytime soon". In his letter, Cook said Apple has $130 billion in net cash and that it intends to continue its efforts to reduce that cash balance to net zero, which the company has so far accomplished through dividend increases and share buybacks. "As the climate of mounting uncertainty weighed on financial markets, the effects appeared to reach consumers as well, with traffic to our retail stores and our channel partners in China declining as the quarter progressed".Читайте также: Airline to honor $16,000 first-class fares it accidentally sold for $675
In a letter Wednesday announcing a cut in its fiscal first quarter 2019 guidance, Cook said the revenue shortfall is due to lower than anticipated iPhone revenue, which primarily happened in Greater China.
The CEO attributed much of the company's "shortfall" in its outlook to struggles in China that he pinned on the economy and "rising trade tensions" with the US. For starters, #throttlegate left a big black mark on the company.
Apple was already fielding questions about demand for its next lineup of iPhones. Prior to the temporary truce, China and the U.S. had been threatening each other with tariffs on billions of dollars worth of imports. This is the quarter that ended on December 29th, 2018. For starters, it was costly; that $50 discount spread across potentially millions of devices is nothing to sneeze at. It won't be easy, but if that's the direction Apple chooses, it could mean a more compelling product portfolio in the coming years. That is huge revenue stream miss for Apple. Blaming mostly macro headwinds, he failed to admit the launch of new iPhones haven't successfully lured consumers and acknowledge growing competition from domestic players. As we reported in an article earlier this week, iPhone pricing has simply gotten out of control.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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