This will allow iPhone and iPad owners to stream their content directly to a Samsung TV without it needing to be plugged in to an Apple TV device (or directly via an HDMI cable). And so, making iTunes available right from smart TVs makes a ton of sense, and the Samsung exclusivity is probably just the beginning of something much broader. Samsung has long struggled to create its own content services, and in recent years chose to instead rely on partnerships with companies like Spotify, Google and now Apple.
Samsung suggested that they'd be bringing iTunes Movies and iTunes TV Shows and Apple AirPlay 2 support specifically on 2019 Samsung Smart TV models - starting this spring.
Owners of these televisions will be able to access their existing iTunes movie and TV show library from within this app.
The adoption of the iTunes library of movies and TV shows gives Samsung TV users a new content delivery source, but most importantly, it gives Apple unprecedented access to a userbase of potential new customers for its service.
AirPlay 2 support is kind of important, too.
Sabalenka Powers Her Way To Shenzhen Title
The 20-year-old Aryna Sabalenka is hopeful of mounting a strong Australian Open challenge after taking the title in Shenzhen. The Shenzhen Open was the Belarusian's fifth WTA final in the last ten months and her first worldwide trophy.
India vs Australia: Surprised by Criticism, Kohli Says Starc Needs Support
Both of those players we know are an absolute class, we know they can score a lot of runs. Niroshan Dickwella was one of the only three Lanka batsmen to cross 16.
Morning Roundup: Woodland stays in front at Kapalua
Although Leishman didn't jag a birdie for the rest of the front nine, he picked up a shot at the 10th to move to three-under-par. It was his first ace on tour. "I was walking up to 16 green, so it wasn't as though it was right before".
In a pivot, Apple is increasingly leaning on other parts of their business such as their services segment, from iCloud to music and streaming services, as alternative forms of revenue.
Apple on the other hand has struggled to compete in the smart TV space, with cheaper streaming devices like Roku and Fire TV regularly outselling the company's expensive Apple TV box.
This collaboration will benefit both Samsung and Apple users. This may become especially important as Apple is looking to launch its own video service this year.
A display of QLED 8K televisions is shown at the TCL booth in the Las Vegas Convention Center as workers prepare for 2019 CES in Las Vegas. What's more interesting here is how Apple will be able to boost its services devision down the line with this announcement.