Those points are converted into cash, which can be spent with participating retailers or saved to put towards a new Apple Watch.
Basically, the Attain app will deliver daily and weekly activity goals based on a participant's age, sex, and weight.
"As we learn over time, the goal is to make more customized recommendations that will help members accomplish their goals and live healthier lives", Jeff Williams, Apple's chief operating officer, said in a statement.
Some of the data - like getting a flu shot and visiting a physician regularly - may also come from an Aetna member's past health history, and not just data collected by an Apple Watch.
"We designed Attain for everyone", CVS Health Executive Vice President of Transformation Alan Lotvin said in a statement. Those points can be traded in for gift cards or as a credit toward the cost of the Apple Watch used in the program.
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Health insurance providers certainly have an incentive to improve their customers' overall health, as that could reduce the number of claims they have to pay out over long term.
The Attain program will have four main pillars, according to Aetna: to help members achieve activity goals, to sustain everyday health, to enable personalized health notifications for key health moments and to allow for rewards.
Attain users will have the option to share their personal health data with Apple, the companies said. "We're designing Attain to be personalized and clinically relevant to where each individual is in their health journey".
The new Attain app will officially launch this spring. Obviously, the technology wasn't there yet to make the first few Apple Watch generations the life-saving products the company had envisioned, but with the recent introduction of an FDA-cleared ECG monitor, the wearable device is moving one big step closer to fulfilling its mission. The app is even promising a free Apple Watch to people who earn enough rewards. The program is created to be accessible not only to users in relatively good health, but people with more serious health issues, including multiple chronic diseases.
"User privacy and data security are at the heart of Attain", Aetna wrote. But Aetna says the information gathered by Attain "will not be used for underwriting, premium or coverage decisions", and will be used only to improve the app's custom recommendations. CVS said 90% of participants reported a "health benefit" but did not elaborate on whether they saw improved health outcomes. The Company has more than 9,800 retail locations, approximately 1,100 walk-in medical clinics, a leading pharmacy benefits manager with approximately 93 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan. The fear is, if Aetna all of a sudden has access to holistic health data, it might choose to raise rates.