But it takes more than a splashy ad campaign to dominate an industry. walk the CES show floor this year, and chances are you'll see almost as many Alexa-compatible appliances as you will Google Assistant.
Both Apple and Google have been trying to get people to buy their smart home speakers, but Amazon has sold way more devices in this category. Anyone looking to make use of more of an on board voice assistant will still have to fall back on the use of Bixby. Google says it expects to hit one billion Google Assistant devices by the end of the month-that's the total install base of devices that allow the user to issue voice commands to the Google Assistant. This app is part of the "Google Play" Android app bundle, so it's included in the box in pretty much every Android phone sold outside of China. There are now over 150 products shipping with Alexa built-in, like the Sonos One speaker and the Bose QC35 II headphones, but it's unclear how many they've sold versus Amazon's Echo Dot. That simply implies a device is capable of using the Assistant, not that it is actively used on such a device.
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If Samsung does opt to provide a similar level of Alexa and Google Assistant support to older models, then this would arrive as a software update.
Amazon's cheap pricing strategy for Echo, starting at $39.99 on sale right now, is definitely enabling the company to enter many homes and help further build out Alexa's capabilities. AI voice assistants are expected to dominate this year's CES, with smart homes fast becoming the norm in the US. Amazon has done well with its two-year head start in the market.