"But with developers receiving 88 percent of revenue and Epic receiving 12 percent, this store will still be a profitable business for us", he adds.
In addition to better revenue cuts, the Epic Games Store will also give developers better control over their games' pages, with no ads and no cross-marketing of other games. On top of that, if the title uses Epic's Unreal Engine, then Epic will cover 5% of the royalty for using the engine out of that 12%. That puts it in a strong position.
Epic is further incentivizing developers that are using Unreal Engine 4. Creators like YouTubers and Twitch streamers will be able to refer players to buy games on the store, where creators can earn money.
Epic Games has announced the launch of its very own online store with the name ' The Epic Games Store'. Apart from that, certain publishers like Activision, EA, and Ubisoft prefer to release their games on their own platforms like Uplay.
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In an interview with Epic head Tim Sweeney, Gamesindustry.biz asked how this new store planned to curb the kind of abusive behaviour we've seen elsewhere.
Read the full post on the Epic site. The first set of curated games will run on other engines like Unity.
The news comes just days after Valve unveiled more modest reductions to the 30 per cent flat-rate commission that it charges developers.
We'll have an approval process for new developers to go through to release a title. Except for adult-only content, we don't plan to curate based on developers' creative or artistic expression.
Epic is offering what seems like a sweet deal for developers who get involved with the project. It's been a conundrum for many digital storefronts and doesn't appear to be going away. Once again, that's a right hook at Valve, whose Steam storefront has no referral program. In fact, Sweeney mentions that the store will be open to a lot more games and more platforms in 2019. This in itself has created an opening for Epic's launcher, which poses a real threat to the PC monopoly while maintaining a stance against exploitative fees.