The two-minute video showing Kirsten on her five-mile walk in 36-degree weather has been viewed over 15 million times.
"A lot of you parents aren't going to agree with this, but that is alright".
Kirsten explained that her dad's punishment did indeed make her learn her lesson for bullying as she'd been in a similar position in the past herself.
"I love how you followed her to make sure she was safe while still teaching a lesson".
"All of that is a privilege, and should be treated as such, so today my handsome daughter is going to walk five miles to school, in 36F [2C] weather".
Matt Cox's daughter Kirsten was suspended from riding the bus for three days after bullying another student, according to FOX47, and when Cox was told he would have to drive the girl, he opted to teach her a lesson instead.
Cox knows that his method won't sit well with other parents, but he's ok with that, since he believes that's the best way he can teach his "beautiful daughter" accountability.
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"Except now she'll take this out on the kid she was bullying or another kid", they wrote.
Cox says in the video that for the second time this year, his daughter was caught bullying another student on the bus. Kids will be goofing on her for this for years.
Read another: "Wish more parents took the time to hold their children accountable for unacceptable behaviour".
"I don't think she should be publicly shamed for all the world to see", wrote Matt Rapier.
"Humiliate her by putting her on Facebook being punished. Something isn't right at home when kids become bullies".
"This is my small way of trying to stop it in my household", Cox told WTVG.
"This type of punishment is short-term and will not address the culture in the school or on the bus that is lending itself to bullying". "I hope that parents hold their kids accountable", he said.
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