Shortly after the Tumblr app was removed from Apple's App Store due to images of child sexual abuse getting past the site's content filters, the company behind the popular blogging platform has chose to remove all adult content on the service. The banned content includes GIFs, photos, and videos that show human genitalia, female-presenting nipples, and any media that shows sex acts - including illustrations.
Tumblr's chief executive, Jeff D'Onofrio, said that as the site has grown, its responsibilities to "different age groups, demographics, cultures, and mindsets" have increased and it has now made a decision to remove all adult material from 17 December.
After Dec. 17th, any new explicit posts will be flagged and deleted by algorithms.
Tumblr has announced that it is to introduce a ban on all adult content across the platform in a major reversal of policy. He said it will help make "more people feel comfortable expressing themselves".
Tumblr's decision to ban adult content follows a recent crisis involving child pornography found on the platform. "We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community", said Jeff D'Onofrio, Tumblr's CEO, in the post.
Tumblr has taken the step with an aim to make the platform a safe place for sharing of content and ideas.
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Tumblr scans content posted onto the platform against an industry database of known abuse material, which prevents images from being uploaded.
A number of Tumblr users voiced frustrations with the policy change on Tumblr itself, often using the memes and GIFs typically associated with the platform.
Find out more in the Tumblr blog post. The company said such content bypassed its filters. The content in question had not yet been included in the database, according to Tumblr.
Other groups, including the LGBTQ community, sexual assault survivors and sex workers, will also be hit by the change.
After the site was bought by Yahoo five years ago, for example, Tumblr started hiding blogs that had been flagged as NSFW.
An estimated 21.3 million people in the United States use the website at least once per month, according to eMarketer. Female nudity related to breastfeeding, childbirth, and health-related situations or newsworthy content will also be permitted.