He continued saying that this move is also an "opportunity for businesses to reach people on WhatsApp" but did not give any more information on when we can expect to see this in place.
Facebook's native advertising system would power the advertisements to WhatsApp and this would help users to understand and participate in businesses through the messaging app. Another co-founder of the most popular instant messaging app, Jan Koum, also made a decision to leave WhatsApp last April, arguing that he also had differences with Facebook's leadership.
When WhatsApp was first launched, users had to pay an annual subscription fee of 99 U.S. cents to use the service. Now, it's the turn of WhatsApp to start advertisements in Status.
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After a year of rumors and the departure of both co-founders, WhatsApp is officially getting ads. Additionally, selections would be made from the business community and their WhatsApp Business numbers will be promoted on Facebook. "Businesses pay to send those messages", he told the Times.
Facebook had acquired WhatsApp for $19 billion. One of them, Brian Acton, said in a recent interview with Forbes that the CEO rushed to make the app profitable - to the point where he was willing to undermine the messaging service's encryption features. Since making WhatsApp free - and drastically increasing user numbers - Facebook has discussed various approaches to monetize the app. This section is inspired by Instagram Stories allowing users to share text, photos, videos, and GIFs. WhatsApp has also partnered with Invest India through the Startup India initiative, and will invest about $250,000 as seed funding in the top five winners of the WhatsApp StartUp Challenge. The content shared on Status disappears after 24 hours. At that time company said, "You can still count on absolutely no ads interrupting your communication". "Targeted advertising is what makes me unhappy", Acton said.