Critics blasted Trump for releasing the spot and compared it to the blatantly racist "Willie Horton ad" that George H.W. Bush's campaign used in 1988 against Democratic candidate and Massachusetts Gov. Michael Dukakis.
Bracamontes, a twice-deported immigrant from Mexico, was sentenced to death in California for the 2014 murder of two police officers.
The video includes scenes of a migrant "caravan", warning, "Who else would Democrats let in?"
Trump and the Republicans have spent weeks appealing to the racist, anti-immigrant fears of his base ahead of the election.
Some noted that while Bush tried to distance himself from the Horton ad, which was not directly financed by his campaign, Trump has given the Bracamontes ad his full endorsement.
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On Wednesday, President Donald Trump managed to condense his anti-immigrant fear-mongering ahead of the November 6 midterms into a single, 51-second advertisement, which even some on the right are immediately decrying as "racist".
Meanwhile, Sen. Jeff Flake (R-Ariz.), who is known to criticize the president's rhetoric, told CNN's Jake Tapper that the ad represented a "new low in campaigning". "Democrats let him stay", the ad states in bold letters.
Bracamontes, an immigrant living in the country illegally, sports a shaved head and long chin hair and speaks in accented English in the video, and his words are clear: He's killed cops and he's "gonna kill more cops soon". It adds: "Democrats let him into our country..." Horton, who was black, raped a woman while out of prison on a weekend furlough. As Massachusetts governor, Dukakis supported the furlough program. The ad ends with the tag: "President Donald J. Trump and Republicans are making America Safe Again!", a play on Trump's "Make America Great Again" slogan.
In a first reaction, Democratic National Committee Chairman Tom Perez said the ad was a sign of desperation and suggested that Trump was losing the argument over health care that is at the center of the Democratic campaign.
"Willie Horton was devastating to Mr. Dukakis", the New York Times wrote in 1990, citing the smear campaign as a success for Bush Sr. In an interview with CNN, Perez described the ad as "fear-mongering".
But the Trump campaign was behind an earlier January 2018 video, released on its YouTube page, that featured Bracamontes's courtroom appearance.