"We listened to our customers", said Roz Brewer, Starbucks' chief operating officer. They said they "loved the tradition of Christmas", she added.
Brewer said Starbucks realized that last year's cup design "didn't resonate with some, but it did resonate with others".
As I noted previous year, the holiday cup, which asked people to draw, color and doodle on their own cups, reportedly ended the war on Christmas.
And, as usual, you can do your holiday gift shopping at Starbucks, which is selling sparkly cold cups and colorful mugs. For example, the "Stargyle" cup incorporates the stars seen in the Starbucks Siren's crown, while the "Stripes" cup features a design mimicking the seam on a back of Starbucks coffee.
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Hop on over to Starbucks on November 2nd for a holiday drink! Instead of just one specially designed cup, this year we have 4!
In 2017, Starbucks went a different route - crafting a white design with doodles that encouraged customers to decorate and color the cup to their liking.
This year, the company is strictly sticking with Christmas. Plus, Starbucks will give out limited-edition reusable red cups to customers while supplies last on Friday.
The coffee company is also bringing back classic specialty drinks like peppermint mochas and gingerbread lattes, and introducing new holiday-themed treats like sugarplum cheese danishes and pistachio honey croissants.