The ad, called The Boy and the Piano, opens with a dressing-gown clad Sir Elton gently tapping out the opening notes to Your Song - his first major hit - before viewers are taken back through key moments in his life with scenes of him on stadium tours, travelling on a private jet, recording Your Song, playing the piano in a local pub and performing in a school recital.
Some even claimed the advert was a thinly veiled promotion for upcoming biopic Rocketman, featuring Taron Egerton as Sir Elton.
It's here. John Lewis have launched their 2018 Christmas advertising campaign, The Boy And The Piano.
Instead, the ad reverses the order of events and comes to focus on the moment young Elton first sat down to play his grandmother's piano.
Fans of the new John Lewis ad included former MP and Strictly Come Dancing star Ed Balls, who said it was "totally brilliant", and TV presenter Susanna Reid who responded: "Absolutely love it".
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John Lewis ditches traditional Christmas ad for Elton John biopic
It ends with a young Elton, four, running down the stairs on Christmas morning to unwrap his grandmother's gift of a piano. They've produced some truly heartwarming adverts over the years, check out some of the best John Lewis Christmas adverts .
The clip features legendary musician Elton John and his iconic song Your Song.
"When first approached to be part of it though, Elton requested that a portion of his fee was to be donated to the Elton John Charitable Trust". Every year, the entirety of the United Kingdom waits for the new advert to be released and this year, the company have gone all in with an Elton John inspired video.
However, the decision to use Sir Elton may have split opinion more than usual, with some on Twitter questioning if the advert was just a promo for the singer.
And how that gift inspired, changed and influenced the course of a little boy's life. When you've stopped crying (about how expensive pianos are), obvs.
It's not the first time that "Your Song" has been used in a John Lewis Christmas advert, as Ellie Goulding's cover was used back in 2010.