At the time, CFO David Wehner warned sales growth may decline in the second half of the year as the company prioritizes new formats, such as its popular Stories feature, and offers users "more choice around privacy".
Controversies that have battered Facebook since the 2016 presidential election in the USA have raised questions over whether co-founder Mark Zuckerberg should keep his post as chief executive. But he said he was focused on bringing them in line.
That kind of positive outlook may have helped to calm investors' nerves, and prevent a sell-off panic like the one that followed Facebook's Q2 results. Facebook's stock dropped as much as 21-percent in after-hours trading after it published those results.
Wall Street is breathing a sigh of relief after Facebook's (FB) earnings.
"The best news was that the quarter was just not a disaster", Ivan Feinseth, analyst at Tigress Financial Partners, told Reuters.
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And now Mark Zuckerberg has signalled a major shift in how Facebook's huge global audience uses the service.
Maintaining growth in such developed markets as the U.S.is important because the new users that Facebook brings on in other parts of the world are usually in less-lucrative advertising markets. During the third quarter, mobile ad revenue represented approximately 92% of all ad revenue - up from approximately 88% of total ad revenue, year-over-year.
Its third quarter figures showed a rise in user growth, revenue and profits. They are still slowing in this quarter, but they are still going up, which is a good sign for Facebook. Still, Facebooksaid WhatsApp would not be a revenue driver in 2019.
That dynamic was on display in Facebook's earnings report Tuesday, when the social network reported a slight revenue miss but stronger than expected profit for the July-September period. Despite the platform being careless with our data and letting it fall into the wrong hands time after time again, we are still using the social network to interact with our friends and family members.
It also has been rocked by domestic and global information warfare on its services, including WhatsApp and Instagram, and a wave of executive departures. Facebook's spending has ballooned as it tries to fortify itself against fraudsters and hackers, and as it invests in more engaging content such as video. Ads in Stories are driving growth on Facebook and Instagram, with spend increasing at a faster rate than traditional feed ads compared to the beginning of 2018.
Expenses increased 53% year-on-year to $7.9bn. But operating margin fell only 2 percentage points from last quarter, to 42 percent.
Facebook's headcount was 33,606, up 45pc on past year, largely driven by the need to increase resources around the checks and balances needed to police the social network for so-called fake news, harmful content and possible breaches.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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