It intensifies the war for online customers this holiday, and comes after Target announced free two-day shipping for all customers for the holiday. And Amazon is now hitting back with a considerable shipping deal of its own. Amazon's offer started Monday and will apply to hundreds of millions of items on orders that arrive in time for Christmas.
Also new for this year, Amazon will be offering Black Friday customers the chance to use Augmented Reality (AR) inside its iOS and Android apps to visualise products to help work out whether a household product will fit - without a tape measure. Most notably, Target announced it is offering all of its customers free two-day shipping until December 22 with no order minimum.
The move makes hundreds of millions of items eligible for free shipping. Amazon explained in the press release that the promo will last for a limited time, suggesting minimums will return. As GeekWire points out, Amazon's free shipping offer doesn't guarantee two-day shipping.
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Amazon claims it will be rolling-out new offers "as often as every five minutes", meaning those who want to get their hands on the best deals will have to keep their eyes glued to the site throughout the 10-day sales extravaganza. By comparison, Walmart, one of Amazon's fiercest competitors sells around 75 million products online.
Prime members already get free shipping on all eligible orders with no minimum required, but without the holiday promotion, non-Prime shoppers must spend at least $25 to land free shipping. Ultimately it's the customers who benefit from this as we now have all three stores shipping us orders for free for the next couple of months.